Cottage Farm Logo

This brand identity was created for a local New England blogger and life-style photographer. Her business and aesthetic centers around seasonal living and celebrating the elegance of the everyday. As inspiration, the client provided imagery of her family’s farm and expressed her admiration of wabi sabi, a Japanese perspective on the acceptance of imperfection. With that criteria in mind, I set out to create a silhouette of the barn using loose, pen strokes that could capture the essence of this mindful perspective.